Here’s 10 channels that are essential for your marketing strategy:
Channels
There are lots of social media networks available today and list continues to grow. Every network may not be right for you, but you must find out which ones are important to your target audience before eliminating them. Here are a few that are essential to your marketing strategy.
1. Facebook: Use customized landing pages, tabs, videos, surveys, and other apps to keep users engaged. Read my previous post, 12 things every marketer should know about the new Facebook timelines.
2. Twitter: Customize your background, hold Q&A’s, and conduct surveys. Don’t forget to tweet often.
3. YouTube: Upload product demos and viral videos and integrate them into your website, Facebook page, and company blog.
4. Instagram: Share pictures of your team, retail location(s), events, products, etc. with iPhone users.
5. Tumblr: Post pictures, videos, and text, to your customized page. Your posts appear in a timeline similar to Instagram.
6. WordPress: Having a company blog will increase your search engine rankings. You don’t have to use WordPress so long as you are blogging for your business.
7. Linkedin: Connect with colleagues, employees, prospects, and customers via Linkedin. Also, post jobs, screen candidates, and request introductions from mutual contacts.
8. Google+: Business pages are still new in the Google+ community. Share blog posts and get in the same circles as your customers and prospects.
9. StumbleUpon: Share your company’s blog posts and other useful information that can easily be found by other users based on category of interest.
10. Foursquare: Businesses and brands can benefit from Foursquare. Offer deals provide tips and lists, and encourage users to visit your location.
Monday, 27 February 2012
Sunday, 19 February 2012
Benefits of Sponsorship
There are a few projects I’m working on that require me to generate sponsorship for a number of event. So this week I’m going to tell you about what is sponsorship, what are the benefits and what is involved in adding this tool into your promotional mix.
What is sponsorship?
Sponsorship can be defined as supporting an event, activity or organisation by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event.
What are the benefits of sponsorship?
• Sponsorship it provides a means of broadening your competitive edge by improving your company’s image, prestige and credibility by supporting events
• Sponsorship can help to enhance your company public profile
• Sponsorship can enhance visibility, image, differentiating the company from competitors, developing better and closer relationships with, customers – existing and potential
• Sponsorship can be strategic and well conceived. It can boost both short-term and long-term sales
• Sponsorship has a means of accessing a wide range of audiences and decision makers in business
• Sponsorship can heighten visibility due to positive publicity through media.
What’s involved in developing a sponsorship promotion?
• Analyse the current situation; look at which other businesses are sponsoring in the target area. Are competitors already doing this and is it providing them with an advantage?
• Define the sponsorship objectives: e.g. raise awareness of the brand; build an image; promote a product.
• Agree the strategy: how does the sponsorship fit in with other promotional activity?
• Develop the tactics: agree the details of what to sponsor, price, timing etc
• Define the target audience
• Consider what resources are needed to make the sponsorship a success.
If you are interested in sponsorship opportunities, please contact me at corporate@mistrymarketingevents.co.uk about the opportunities I have to offer and see if they fit in with your business and budget.
What is sponsorship?
Sponsorship can be defined as supporting an event, activity or organisation by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event.
What are the benefits of sponsorship?
• Sponsorship it provides a means of broadening your competitive edge by improving your company’s image, prestige and credibility by supporting events
• Sponsorship can help to enhance your company public profile
• Sponsorship can enhance visibility, image, differentiating the company from competitors, developing better and closer relationships with, customers – existing and potential
• Sponsorship can be strategic and well conceived. It can boost both short-term and long-term sales
• Sponsorship has a means of accessing a wide range of audiences and decision makers in business
• Sponsorship can heighten visibility due to positive publicity through media.
What’s involved in developing a sponsorship promotion?
• Analyse the current situation; look at which other businesses are sponsoring in the target area. Are competitors already doing this and is it providing them with an advantage?
• Define the sponsorship objectives: e.g. raise awareness of the brand; build an image; promote a product.
• Agree the strategy: how does the sponsorship fit in with other promotional activity?
• Develop the tactics: agree the details of what to sponsor, price, timing etc
• Define the target audience
• Consider what resources are needed to make the sponsorship a success.
If you are interested in sponsorship opportunities, please contact me at corporate@mistrymarketingevents.co.uk about the opportunities I have to offer and see if they fit in with your business and budget.
Monday, 6 February 2012
My Networking Top Tips
Studies show that 80% of all new business comes from networking, not to mention career opportunities, so use your time at event wisely. Here are my top 10 tips to help you on your way to becoming a highly successful networker, whilst having a great time…
1. Prepare – Make sure you arrive at the event feeling calm and friendly, so know where you are going and for what time, with plenty of business cards.
2. Make the First Move – Take responsibility and don’t come away from an event feeling you have missed an opportunity because no-one talked to you.
3. Start with Small Talk – Calm your nerves by making small talk with someone equally alone about something general: the venue, the parking, the weather or the refreshments.
4. Be Interested – Find out about the person you are talking to by asking questions, so that you can build a picture of them and in return they will be more receptive in hearing about you.
5. Concentrate on Giving - Look for ways you can help others; advice, referrals, even friendship instead of focusing on selling to them as this will naturally follow.
6. Keep your Mind Open – Resist the urge to dismiss a contact if they don't seem to fit your needs because you never know when you might need them in the future.
7. Always Follow up – If you’ve promised somebody information, an introduction or a phone number, make sure you keep your word or you risk damaging your reputation.
8. Build Relationships – Be consistent and regularly attend events so that you become known and build trust with fellow attendees.
9. Have Fun and Relax – some events are social occasions, so treat them as such.
10. Enjoy the Event – If you enjoyed the event then tell your friends and colleagues, bring them along next time and help them network too!
1. Prepare – Make sure you arrive at the event feeling calm and friendly, so know where you are going and for what time, with plenty of business cards.
2. Make the First Move – Take responsibility and don’t come away from an event feeling you have missed an opportunity because no-one talked to you.
3. Start with Small Talk – Calm your nerves by making small talk with someone equally alone about something general: the venue, the parking, the weather or the refreshments.
4. Be Interested – Find out about the person you are talking to by asking questions, so that you can build a picture of them and in return they will be more receptive in hearing about you.
5. Concentrate on Giving - Look for ways you can help others; advice, referrals, even friendship instead of focusing on selling to them as this will naturally follow.
6. Keep your Mind Open – Resist the urge to dismiss a contact if they don't seem to fit your needs because you never know when you might need them in the future.
7. Always Follow up – If you’ve promised somebody information, an introduction or a phone number, make sure you keep your word or you risk damaging your reputation.
8. Build Relationships – Be consistent and regularly attend events so that you become known and build trust with fellow attendees.
9. Have Fun and Relax – some events are social occasions, so treat them as such.
10. Enjoy the Event – If you enjoyed the event then tell your friends and colleagues, bring them along next time and help them network too!
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