How to find out about Pininterest and if its right for you?

What is Pininterest?

You've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. The site has been around for a couple of years but has only just taken off. I've wanted to write something about Pinterest for the last couple of weeks, but haven't been able to because of work commitments.

So what is it, I hear you ask?

Pinterest is a visual bookmarking tool. There are a number of sites and platforms that serve as social bookmarking tools such as: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept but its main capabilities are booking marking sites, search, with tagging as the common thread that runs through each.

But Pinterest has taken it to another level that appeals to some more basic human needs: the ability to browse content in a minimalist, visual way; and the notion that when we encounter strangers (either online or offline), we make a connection through a common interest and the sharing of that interest.

Enter Pinterest's solution: Boards. Users can create their own boards around anything that they're passionate about, and Pinterest gives a limited number of categories into which your boards can fit: Art, Architecture, Cars & Motorcycles, Design, DIY & Crafts, Education, Film, Music & Books, Food & Drink, Gardening, Geek, Hair & Beauty, History, Holidays, Home Decor, Humor, Kids, My Life, Women's Apparel, Men's Apparel, Outdoors, People, Pets, Photography, Print & Posters, Products, Science & Nature, Sports, Technology, Travel & Places, Wedding & Events, and Other.

The advantages of this site are that it’s simple to use and visual in nature, users have the ability to follow individual boards rather than the entire stream of users. This is not to be underestimated, as user experience across the web is changing to accommodate custom content delivery - busy people what only what's relevant to them. And at the same time, they want serendipitous discovery so they can still find new and different things that inspire them. Check out this article which might inspire you further Jay Baer looks at some of these reasons on Convince and Convert. Here are a couple case study examples of how it’s working and its responses...for one analyst recently observed that he has seen "some of the strongest user engagement, retention, and virality metrics" there and Bessemer Ventures is bullish on Pinterest.

Women vs. Men

While it's true that women make up the majority of users, it's about universal human nature and how we connect with each other.

And yet, we're beginning to see a rise in competitors to Pinterest, some specifically with a male slant such as Gentlemint; another is Dartitup.

Whether or not these other sites are able to match the momentum of Pinterest, the reason we're seeing the competitors is again because the need to share and to bond around common interests is something that humans - both men and women - have baked into our DNA.

Resources

There are some good resources out there with a number of great examples for businesses. These include:

• How to Use Pinterest for Business (Spiral16)
• 30 Resources, Tips and Tricks for Marketing Your Business on Pinterest (Jeff Bullas)
• 10 Tips on Using Pinterest for Your Business (The Next Web)
• How Brands Are Using Pinterest - And What They Can Do Better (Read Write Web)

To me, the brands that will be successful here are the ones that go beyond just using Pinterest as a storefront and use it to unite people around passion points. And of course, you'll want to use Pinterest to drive sales - particularly if you're in the e-commerce business. But think creatively about how you construct boards: rather than just listing products, center around a theme.

Pinterest is bound to become a powerful engine for e-commerce, more so than the promise of "F-commerce" from Facebook, I think. The challenge with the Facebook model (for the most part) is that it required users to have the storefront experience in a custom tab on each company's Facebook page - not necessarily something that translates when you're using a mobile version of Facebook on your smartphone.

With Pinterest, because the mobile versions are just as simple as the web version - and because they're based on image sharing (again, see above), it's more likely that we'll see more retail driven activity.

So that's my current view on some of the things happening with Pinterest. What do you think? Are you there yet? Do you see the value or would you care to debate it?

How to find out the right Marketing Tools for your Business

Here’s 10 tools that are essential for your marketing strategy:

There are tons of social media networks available today and list continues to grow. Every network may not be right for you, but you must find out which ones are important to your target audience before eliminating them. Here are a few that are essential to your marketing strategy.

Tools

Managing 10 different social networks daily can seem like a nearly impossible task, but these tools make it easy to relay a consistent message across multiple platforms.

1. Ping.fm: Ping updates your Facebook, Twitter, Linkedin, Flickr, Foursquare, and several other accounts with one app! They currently list 32 supported networks on their website and say they’re “always adding new ones.” Did I mention this tool is completely free?
2. Vitrue: Vitrue moderates Facebook comments, generates shareable coupons, and provides powerful analytics.
3. Disqus: Encourages interaction from blog readers by allowing them to respond from their email or mobile devices and receive notifications when other users post or reply.
4. Google Analytics: Find out which social network is the source of your web traffic.
5. bit.ly: Shorten URLs and track clicks and shares. You can also track your competitors clicks!
6. North Social: Create custom applications for your Facebook page.
7. Storify: Collect photos, videos, tweets, etc. online and share with your audience.
8. Brandwatch: Tracks your social media mentions.
9. Flowtown: Find out which social networks your customer and/or prospects are active on based on their email addresses stored in your database.
10. Klout: Scores your social media activity and allows you to see who you influence and who influences you on the topics you talk about most.

If you want help making social media part of your marketing strategy, then submit a brief!

How to find out the right Marketing Channels for your Business

Here’s 10 channels that are essential for your marketing strategy:

Channels
There are lots of social media networks available today and list continues to grow. Every network may not be right for you, but you must find out which ones are important to your target audience before eliminating them. Here are a few that are essential to your marketing strategy.

1. Facebook: Use customized landing pages, tabs, videos, surveys, and other apps to keep users engaged. Read my previous post, 12 things every marketer should know about the new Facebook timelines.
2. Twitter: Customize your background, hold Q&A’s, and conduct surveys. Don’t forget to tweet often.
3. YouTube: Upload product demos and viral videos and integrate them into your website, Facebook page, and company blog.
4. Instagram: Share pictures of your team, retail location(s), events, products, etc. with iPhone users.
5. Tumblr: Post pictures, videos, and text, to your customized page. Your posts appear in a timeline similar to Instagram.
6. WordPress: Having a company blog will increase your search engine rankings. You don’t have to use WordPress so long as you are blogging for your business.
7. Linkedin: Connect with colleagues, employees, prospects, and customers via Linkedin. Also, post jobs, screen candidates, and request introductions from mutual contacts.
8. Google+: Business pages are still new in the Google+ community. Share blog posts and get in the same circles as your customers and prospects.
9. StumbleUpon: Share your company’s blog posts and other useful information that can easily be found by other users based on category of interest.
10. Foursquare: Businesses and brands can benefit from Foursquare. Offer deals provide tips and lists, and encourage users to visit your location.

Benefits of Sponsorship

There are a few projects I’m working on that require me to generate sponsorship for a number of event. So this week I’m going to tell you about what is sponsorship, what are the benefits and what is involved in adding this tool into your promotional mix.

What is sponsorship?
Sponsorship can be defined as supporting an event, activity or organisation by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event.

What are the benefits of sponsorship?
• Sponsorship it provides a means of broadening your competitive edge by improving your company’s image, prestige and credibility by supporting events
• Sponsorship can help to enhance your company public profile
• Sponsorship can enhance visibility, image, differentiating the company from competitors, developing better and closer relationships with, customers – existing and potential
• Sponsorship can be strategic and well conceived. It can boost both short-term and long-term sales
• Sponsorship has a means of accessing a wide range of audiences and decision makers in business
• Sponsorship can heighten visibility due to positive publicity through media.

What’s involved in developing a sponsorship promotion?

• Analyse the current situation; look at which other businesses are sponsoring in the target area. Are competitors already doing this and is it providing them with an advantage?
• Define the sponsorship objectives: e.g. raise awareness of the brand; build an image; promote a product.
• Agree the strategy: how does the sponsorship fit in with other promotional activity?
• Develop the tactics: agree the details of what to sponsor, price, timing etc
• Define the target audience
• Consider what resources are needed to make the sponsorship a success.

If you are interested in sponsorship opportunities, please contact me at corporate@mistrymarketingevents.co.uk about the opportunities I have to offer and see if they fit in with your business and budget.

My Networking Top Tips

Studies show that 80% of all new business comes from networking, not to mention career opportunities, so use your time at event wisely. Here are my top 10 tips to help you on your way to becoming a highly successful networker, whilst having a great time…

1. Prepare – Make sure you arrive at the event feeling calm and friendly, so know where you are going and for what time, with plenty of business cards.

2. Make the First Move – Take responsibility and don’t come away from an event feeling you have missed an opportunity because no-one talked to you.

3. Start with Small Talk – Calm your nerves by making small talk with someone equally alone about something general: the venue, the parking, the weather or the refreshments.

4. Be Interested – Find out about the person you are talking to by asking questions, so that you can build a picture of them and in return they will be more receptive in hearing about you.

5. Concentrate on Giving - Look for ways you can help others; advice, referrals, even friendship instead of focusing on selling to them as this will naturally follow.

6. Keep your Mind Open – Resist the urge to dismiss a contact if they don't seem to fit your needs because you never know when you might need them in the future.

7. Always Follow up – If you’ve promised somebody information, an introduction or a phone number, make sure you keep your word or you risk damaging your reputation.

8. Build Relationships – Be consistent and regularly attend events so that you become known and build trust with fellow attendees.

9. Have Fun and Relax – some events are social occasions, so treat them as such.

10. Enjoy the Event – If you enjoyed the event then tell your friends and colleagues, bring them along next time and help them network too!

5 productive skills you need to consider to get ahead

Continuing on from 3 week we have covered: 5 key planning skills, 5 creativity skills, 5 key communication skills, here are 5 key productivity skills you need to consider to get ahead:

Productivity

1. Time management - I once had a boss who could never get to a single meeting on time. He would always turn up ten minutes late, red-faced, unprepared, looking like he had slept in a bush. He had a growing collection of excuses and apologies. Time management reduces stress and increases your respect.

2. Meeting management - Most of us hate meeting but they are a fact of business life. There are many tricks from firmly sticking to the agenda through to holding meetings standing up just before lunch. Whatever works for you if you can get meetings to be productive and under control you will get ahead.

3. Leadership - In business it really helps to be able to take the lead. Can you get people to follow you? Are you able to get people to do things they don't want to do for the good of the team?

4. Systems - If you are repeatedly re-inventing the wheel there is something seriously wrong. Effective systems bring consistency, efficiency and reduced costs. Learning how to create and implement both human and automated systems can go a long way to being more competitive.

5. Personal Productivity - What are your rhythms, when are you more sociable, detail-oriented, creative or lacking energy? Where do you excel and which areas are a struggle? Before you can lead anyone else you need to work out how to get the best out of yourself.

Bonus
You may have noticed 20 key skills identified in this list. But the bonus and most important of them all; the ability to switch off! It is so easy for the stresses and strains of business life to burn people out so you must develop the ability to relax and unwind.

5 communication skills you need to consider to get ahead

Continuing on from 2 week we have covered: 5 key planning skills, 5 creativity skills, here are 5 key communication skills you need to consider to get ahead:
Communication

1. Written - Most people in business spend a lot of time communicating in writing. You will spend a good few hours a day fighting your inbox. Add to this reports, proposals etc it's certain you will need to sharpen your word power to succeed.

2. Social Networking - We are not all comfortable socialising, some of us struggle to make small talk. It is a key skill to learn though, it is true what they say, and sometimes it is about who you know than what you know!

3. Speaking - Public speaking ranks high amongst the worlds most popular fears. You must overcome it and the best way is to practice. It might feel more comfortable working from the safety of your desk but at some point you are going to have to present. Better to have some experience under your belt before being forced to perform unprepared when it really counts.

4. Sales - You might think you do not need to sell but we all have to sell every day. In normal life we sell, persuading your partner of family that you really need that new purchase, getting out of that parking ticket ... persuasion skills can come in very handy indeed.

5. Negotiation - If you can't sell perhaps you can negotiate. A lot of the skills are the same but you will find people who have been in business for a while can drive a hard bargain. If you do not have the skills you will lose out each and every time.

I will be back with more tips next week on Productivity.

5 creativity skills you need to consider to get ahead

Continuing on from last week 5 key planning skills, here are 5 creativity skills you need to consider to get ahead:

Creativity

1. Imagination - Many people neglect their creative side feeling that it is better to be all about the logic, but in fact some of the most successful business people are also the most imaginative.

2. Inventiveness - If you can imagine it you can create it, and if you create it then you can sell it! Look around you, think of the things you buy and use, someone had to have the idea before it was built and sold to you. You might be surprised how few mad inventors there are, more products are invented in a office than a garage.

3. Problem Solving - A big part of surviving in business is about solving problems fast and effectively. An employee who is good at keeping their head in a crisis while fighting fires is a worthwhile asset to any business.

4. Brainstorming - Some people think brainstorming is all about having stupid ideas while ridiculing the contributions of everyone else while drinking coffee and eating biscuits or cakes. Perhaps this is why brainstorms get a bad name? If you can brainstorm great ideas, fast then you will be one step ahead.

5. Making connections - Some of the best ideas have simply been about connecting two otherwise unconnected ideas together. Could you invent the next iPhone App?

I will be back with more tips next week on Communication

What you need to do to get ahead in 2012

The greatest people in business have certain attributes in common. Several personal qualities are important, like a thirst for continuous education, personal drive and motivation, strong goals and ambition, clear vision, and always a great deal of passion.

Beyond those personal qualities though, what makes a successful business person stand out from the crowd? Here are 5 planning skills you need if you want to get ahead:

Planning

1. Strategic - A business that lurches from one crisis to another is not going to stay around very long. Obviously if you are in charge then you have to set your goals or objectives. Can you clearly see the road ahead?

2. Project - Project management makes your life and that of your team less stressful and gets things done on time and on budget. It might not be the white knuckle ride that some enjoy but at least you will be able to clock off at a reasonable hour!

3. Financial - The top reason why businesses go out of business is bad financial planning. All the cash flows in the wrong direction and in the wrong hands. Someone needs a firm grip on the numbers and it had better be you otherwise someone might just take a trip at your expense.

4. Risk - I'm a natural worrier which though it annoys my family, does have the advantage in business that I tend to see the potential potholes in any plan. If you can imagine a risk you can set about to mitigate it.

5. Logistics - Money is just one resource you need. Any business has inputs and outputs. You need to have the right people in the right jobs with what they need when they need it to get their work done. Logistics could make you a hero in your office.

I will be back with more tips next week on Creativity

Valentines Pressures - Or Not...?

Even before the first of us was considering packing away the Christmas decorations for yet another year the gift card retailers were availing us with visual reminders that Valentines Day was around the corner.

In a relationship? What thoughts does Valentines Day evoke in your mind?

"What should I buy her?" "I don't want her to think I'm a cheapskate?" "What did we do last year?" "When should we book the table?" "Will she be expecting a proposal half way up the Eiffel Tower?" "Will he tell me he loves me?" "Will he get the hint if I keep stopping outside the jewellers?" "Do I still want to be with him?"

But what is it really all about?

You could be forgiven for not knowing that Valentines Day is named after early Christian martyrs named Valentine and was established by Pope Gelasius I in 500 AD. The day first became associated with romantic love in the circle of Geoffrey Chaucer in the Middle Ages, when the tradition of courtly love flourished.

You are, however, unlikely to be forgiven if you write your ex's name on the card!

If in a relationship, Valentines Day does permeate our subconscious mind and asks us to consider our partners in the relationship and our feelings towards them. "Does my heart still skip a beat when I think of him?" "If not, does that mean that I no longer love him?"

Valentines Day does offer us a great opportunity to cast our minds back to when the relationship first began.

Did we both consider what we actually wanted from the relationship at outset? If so, did we share those thoughts with each other at the time? Have we both consciously made an effort to strive towards what we wanted from the relationship? Have our aspirations changed as the relationship and our lives have moved on? How do we know that we our relationship is actually working?

Relationships are no different from other areas of our lives in which we seek fulfillment. We identify what is that we want (a goal) and we strive towards achieving that goal.

By listening and asking you questions which help you to consider what you want, by when, and what success will look and feel like, a coach has helped you to take the first steps towards fulfillment. A good coach will go on to ask you to consider how you will go about reviewing your progress towards your goals, as the journey is not always a smooth one and you may want to feel like you are making it alone. Your coach will be happy to support you along the way, but your coach will not be doing his/her job properly if a dependency relationship has been created.

Relationships can bring us many joyous moments however, like many things in life, they are not always easy, and they need to be worked at.

It is therefore worth considering that if we didn't know what we wanted when we started out in the relationship then what are we working towards?

Happy Valentines Day,

Martyn Ellis,
Life and Business Coach
Email - ellis_m3@sky.com
Mob - 07875 188467

The Future of Dating 2011

Matchmaking is getting a 2011 makeover. Here are the hottest ways to send your love life into a different dimension. Get ready for take off…

1. Pull with a pooch
Canine dating (for their owners, not the pooches!) is one of the latest crazes to come out from the US to the UK, where singletons are shunning bars for parks hoping that their pets will be conversation starters – and show they’re the caring type.

2. Tweet-up
Whether you’re a Twaddict who is always on twitter, or a novice who doesn’t know their @ from their elbow, we have news: the social networking site is the place to meet men and women and look out for tweet-up singles events soon to be launched by Mistry Marketing & Events.

3. Date on TV
Forget Take Me Out, the new matchmaking show is Dinner Dates, and it’s already been on our screens on ITV1 in the afternoons. In each episode, a man or a woman chooses from 5 menus put forward by members of the opposite sex, and then selects 3 peoples they’d like to meet based on the menu. After the dinners, they choose their favourite to go on a proper date with.

4. Blind dinner date
Why not sign yourself up to one of those foodie options instead? Blind Dinner Dates: These take place over a meal in a local restaurant, where you’ll be part of a group of guys and girls looking for love visit whenthemusicstops.com. Wine Tasting: Try some new tipples, meet a guy or girls that whets your appetite (hopefully), and come home with some phone numbers as well as a hangover visit winedater.co.uk or urbansocial.com

5. Singles Social Events
The premise is simple: cool bar and equal numbers of single men and women + alcohol = fun times! Well that’s the theory behind Mistry Marketing & Events Singles Social Events. You can cherry pick the people you want to speak to without the time restrictions. But if you’re not brave enough to go up to a girl or guy that you like the look of, even with dutch courage? This is where my team comes in, we will approach members of the opposite sex on your behalf and set up a one to one where you can find out whether you’re compatible. Visit mistrymarketingevents.co.uk for up coming events

6. Pimp your profile
Getting your internet dating profile to stand out (in a good way) is tough. So why not hire a new kind of love coach who can give your profile a makeover see October to December posts from guest bloggers who can help mistrymarketingevents.blogspot.com/

7. Try iDating
Could your phone find you love? Maybe! On the iPhone you can download a nifty little app called StreetSpark, which tells you about men in your area who match your interests. Look at your profiles and either ‘spark’ or ‘extinguish’ them. If they ‘spark’ back start chatting visit streetspark.com

Still Single?
Make it your new years resolution to find love in order to make it happen
1. Make your goals
2. Be proactive attend events etc
3. Follow through it’s the 21st century don’t wait for the man to make the call, ‘cease the day’ chivalry can be shown another day!
4. Be clear, open, honest, communicate.…..and be happy

Its Tough Being Single at Christmas

It is tough for many being single at Christmas
Says Maureen Fearon, love Guru.

“With a passion for single people working towards dream relationships, I know what pain Christmas can cause. So let’s look at what happens to make it so tough?

Christmas is a time of gatherings. Family and friends that maybe you don’t see often (and some you don’t like!) will be asking for updates and talking like a judge at the end of a trial, summarising and concluding! Yes they don’t want to hear the details of what has gone on, for example (real life examples from clients):
 So you have dated 4 guys and you are still single
 So you single again!
 It’s a shame, you still haven’t found anyone
 And there are so many fish in the sea yet you can’t catch one
 Another year passes and you’re not getting any younger, its worrying isn’t it!
 And there’s nothing really wrong with you yet you haven’t got a girlfriend or boyfriend again!
 It must be hard being all alone at Christmas
 Here is the family’s sad singleton!
 It’s no wonder you are single, you don’t suit that extra weight!

These statements were said by people who care and did not have any intention of causing hurt, but it can still hit the heart!

So what can we do about it?

First look at what normally happens to cause you upset, feeling alone or uncomfortable and plan for it to be different. Most people don’t realise how upsetting they are because no one tells them. Prepare responses with people who normally say unhelpful things. You can look into hypnotic language for this if you want to be really skilful and make it fun, but in the meantime here are two options:
1. Auntie (Foi, Masi or Kaki), you’re not going to mention my love life and upset me this year are you?
2. Uncle (Fuji, Masa or Kaka), when you said xxxx it really hurt and upset me, what was it you intended to do?...........they will probably be mortified that they have upset you. “So you will avoid any reference to my love life wont you?”

They both work. It’s best to rehearse these conversations so they come easy to you if you need to use them.

The joy of being in love and sharing a fulfilling life is priceless. Use Christmas time as an opportunity to plan your success in finding love.

So, where to start? Well, like planning an adventure, there needs to be a goal and a plan of action. Step one, most importantly YOU! The more we understand ourselves the more we know what makes us happy.
Christmas is an ideal time to consult with a coach (a friend or a professional coach) or therapist to get you on the right road. Aim to build the best you and have support through the potential challenges of the dating journey– e.g.

• Overcome the baggage that happens to us all – understand it, disarm it.
• Rebuild confidence. (People like people with good confidence. Bullies and control freaks like people with low confidence as they are easier to manipulate)
• Identify the right partner for you
• Write a true, attractive internet profile.
(Pictures should show your most attractive look. (Get a friend or your coach to help you)
• How can I improve my communication with potential partners (more complicated that we imagine)
• Deal with rejection – The fear of rejection is the biggest stopper to finding love! The hurt people have from past relationships can damage future relationships and cause emotional problems
• Understand the changes in the cycle of relationships
• Focus on what is best for you
• Learn the skills of flirting – there are so many benefits
• Dream! There are many benefits to dreaming (we don’t have time to go into it here-trust me on this and just try it.)

Plan to make the journey to being in love enjoyable and successful. Planning it at Christmas time can bring a sparkle to your eyes. And remember action leads to making things happen. It can happen faster than you think!

If you're serious about wanting to find love, do what ever it takes – go to workshops, events, have coaching or therapy etc. It’s worth it to find love and that wonderful relationship which may transform your life to ultimate happiness and joy.

May you have the Happiest Christmas ever!”

Maureen X
Call 0161 406 5900, 07901 675726 0r email
maureen@wooschool.co.uk
www.wooschool.co.uk

Are you Connecting?

How are your goals going and are you becoming more attractive? Be patient… as the Guinness advert used to say – Good things come to those who wait.

For my final article I would like give you some support on connecting better with the people you meet, this in turn will improve your interactions and boost your confidence. After all now that you have your goals and you are beginning to attract the dream relationship into your life I guess you want to feel confident in your interactions.

When you talk to your best friend it’s likely your in natural rapport, you are comfortable and it just feels right. How would it be if you could connect like this in your romantic relationships like when you go on a date? Well you can… by following some simple steps you can make a better connection and leave a lasting impression:

Body Language – watch how the other person is holding their body posture and mirror this slightly. For instance, if she is tilting her head then you should mirror this. Likewise if he is sat with his legs crossed taping his feet then without becoming obvious you could match this. There are many other physical aspects we could be in rapport with; these also include speed of blinking, depth of breathing and how often you smile!

Our Words – the language we use is very personal to us, our words and how we say them can be matched to create rapport. When talking to somebody you may use their power words, those words they seem to say often and especially with enthusiasm. Matching how the other person talk is also a great way to connect. If they speak slower than you then I suggest you slow down a little and visa versa for fast talkers.

Listen Carefully – nothing is more annoying when somebody doesn’t listen, if you truly want to build rapport then I suggest you listen to the other person like they were the only person in your life at that time that mattered to you. When you listen you show the other person you are interested – this will make them more interested in you. Remember, we were born with 2 ears and 1 mouth for a reason!

I hope the 3 blogs have been of interest to you and that they help you in your relationships. Thank you to Shilpa for inviting me as her guest blogger.

Best Regards,
Adam
Adam Eccleston works professionally as a confidence coach helping people achieve more in life. Visit his website for more information. www.adameccleston.com

Are you Attractive?

Welcome to my 2nd guest blog for Shilpa at mistry Marketing & Events, I hope you enjoyed my 1st blog on setting relationship goals. This weeks blog follows on perfectly from setting goals, however if relationship goals aren’t for you then that’s OK because if you’re an attractive person you might not need them…

So, are you an attractive person? I guessing right now your thinking; I am a good looking, are my teeth white enough, do I have a nice smile and am I really sexy? Well stop right there because I am not referring to how good you look in a pair of speedo shorts or a silky dress!

Being attractive as a person is all about attracting all the things and in this case the right person into your life. I believe that you simply cannot go chasing after the person you want even if you have set your relationship goals. The benefit to defining the perfect relationship for yourself is that your sub-conscious mind knows what you want. The subconscious mind is our personal servant, it responds to what we tell it – even more so it can attract the ideal relationships you choose to focus on. How this all works is beyond the scope of this blog, but if your curious I would recommend you read up on the law of attractive or the power of the sub-conscious mind.

The key to attracting the perfect partner is knowing the type of person and relationship you really want and focusing on that all day. By focusing on what you do want all day, you simply begin to set the momentum of attracting the circumstances you want. But remember you get what you focus on all day, so don’t focus on the fact that you are single or are unhappy about your relationships. Instead stay focused on what you do want and act as if your have this already.
Be appreciative of all the good things you have in your life right now and find as many ways to feel good about yourself. When you feel good – you allow your dreams and goals to manifest in your life!

To keep all this simple I offer you the following action steps to becoming an attractive person:
1. Follow blog 1 and define what you really want.
2. Stop focusing on what you don’t have.
3. Start to appreciate what you do have.
4. Act as if you already have your perfect relationship – feel good!
5. Be an attractive person and allow the perfect partner to find you.

Best Regards,
Adam
Adam Eccleston works professionally as a confidence coach helping people achieve more in life. Visit his website for more information. www.adameccleston.com

Relationship Goals

I would like to thank Shilpa for inviting me onto her blog for a series of short articles that will help you envision and attract your perfect soul mate. This is a new area for me as my usual role as a coach involves helping people and businesses set exciting goals and supporting them to develop the confidence to achieve them.
Goal setting is applied by most successful people and businesses because it allows them to be clear about what hey actually want and then set a plan towards achieving it. It’s no different in finding your perfect relationship. But what exactly does that person look like and what specific characteristics are you looking for in your perfect partner?

The main reason I recommend you take the time to set a relationship goal is because you will have defined your perfect relationship, isn’t that what you want? Or are you willing to settle for 2nd best and maybe a person who isn’t right for you. By setting yourself a clear goal you are making a choice to take control of your life and the people you attract into it.

How to set relationship goal:
By following the SMART goal setting process you can set relationships goals that define who you want, why you want that person, as well as setting a plan of action around achieving your goal.

1. Specifically describe the person you want: how do they look, how old are they, where do they come from, what job do they have, what is there attitude to life, what values do they have, what is so special about this person? What other things are you wanting in this person?

2. Don’t be afraid to add a measure to this goal. Things such as age, annual salary, number of children or ex-partners etc are all things you can measure that may be important to you.

3. The goal should be appropriate and there should be a very good reason you want it. Create a list of as many reason why having this person in your life is important to you and how this will make you feel. When you achieve this goal, will it affect anybody else in a negative way such as your children and family culture etc.

4. Be realistic! If you fancy Brad Pitt or Cheryl Cole then what is the chances of marrying them? If you feel that it is a realistic possibility, then great! Otherwise make sure the goal is possible for you, that way you can remain motivated that your goal will be achieved.

5. When would you realistically like to have met this person? Set a time to this goal that is realistic and takes into consideration all the other things happening in your life right now.

6. All goals should be written down. Don’t just think it – ink it, as this ensures you have fully digested and understood who you are asking for. The goal should also be stated in the present tense as if you have already achieved it.

Relationship Goal Example
Today is Oct 29th 2012 and I am married to the woman of my dreams who has blonde hair, blue eyes, is 5’10” tall and is a size 12. She is sexy, smart and loving. She works as a doctor helping other people and earns £50k or more.
What’s your Goal? Take action and follow the steps above.
In my next article we’ll look at how to be more attractive so that you can meet that special one. Happy goal setting.

Adam

Adam Eccleston works professionally as a confidence coach helping people achieve more in life. Visit his website for more information. www.adameccleston.com

Is Compatibility the Key to Finding Love?

Helen Fisher author of “Why Him? Why Her?” devised a compatibility test which has been tried and tested by thousands if not millions for dating site(s). Fisher is a Biological Anthropologist and has identified 4 broad personality styles associated with different chemical systems in the brain. She calls the 4 broad personality types as the Explorer, the Builder, the Negotiator and the Director.

The Explorer – risk-taker and impulsive
The explorer wants somebody who goes adventuring with them. There are a lot of ways to explore, but they want someone to share it with.

The Builder – cautious and loyal
The builder is looking for help mates’, somebody who can help them build their social network with them, help them build a home and family.

The Negotiator – imaginative and compassionate
The negotiator wants the soul mate: they want to know how you feel, they want to know intricacies of what they meant by what you said; they want their partners to ask them how they’re doing.

The Director – analytical and decisive
The director wants a mind mate, someone they can share ideas with.

Fisher explains that ‘I found explorers primarily go for explorers, dramatically more than any type, builders go for builders but the director goes for the negotiator and the negotiator goes for the director. It doesn’t matter whether you’re male or female.’

She acknowledges other factors play a role too like the same socio-economic background, same level of intelligence and looks, same religious values etc. Fisher explores each personality type in detail, showing you how to identify your own type as well as explaining why some types match up well, while others can prove problematic.

Why don’t you take the test at http://www.chemistry.com/whyhimwhyher/
Identify your own type and the type you’re attracted to, to find the one!

The test revealed my personality as being an Explorer, Director & Builder. So I am looking for a personality profile of someone who is an Explorer, Negotiator & Builder. So please get in touch with your results and debate whether it’s a true reflection of your personality. Good luck

On a personal note here is some Inspiration for each personality type:

The Explorer
Let us not follow where the path my lead.
Let us go instead where there is no path,
And leave a trail. Japanese Proverb

The Builder
Be faithful to that which exists now here but in yourself -
And thus make yourself indispensable. Andre Gide

The Negotiator
I remember everything simultaneously;
Like the distant beam of a distant lighthouse,
I carry the universe before me
Like an easy burden in an outstretched palm,
And in the depths, mysteriously growing, is the seed
Of what is to come. Anna Akhmatova

The Director
Only he who keeps his eyes fixed on the far horizon
will find his right road. Dag Hammar SK Jo

Are you Dating Savvy?

I am going to reveal the ins and outs of helping single professionals spice up their dating lives.

What typically gets between singles and a rewarding dating life?
I’d say the top three challenges are making the time, knowing where to find like-minded people, and protecting your personal privacy. For most people, the problem is very rarely getting a date. The problem is actually connecting with someone interesting who you’re attracted to, and who you can really have fun with.
The bar scene isn’t typically a viable option, and when it comes to online dating, there’s not enough security or personal privacy. No-one wants to be Googled or continuously emailed by people they have no interest in dating.

Why people trust me with their personal lives?
When people call me to inquire about an event or buy a ticket, it’s usually because they’ve made a decision to make a proactive change in their personal lives.

What are the most common dating mistakes you see?
Number one is putting too much pressure on your self. This happens a lot with people who don’t have a lot of connections to other singles. They meet someone and think, “I’ve got to make this work out. It could be six months before I find someone else even remotely interesting.”
The other mistake people make is repeatedly dating the same type of person and expecting different results. I always encourage my clients to open themselves up to connecting with people who have similar core values but different professions, backgrounds and interests. There is always a wide variety of interesting people to meet.

The biggest reason people use a service like mine?
It’s definitely the time factor. Not in the sense that our clients don’t have time to meet people. They do. It’s just that the last thing they want to do is waste valuable personal time making a connection with someone who isn’t exactly what he or she made themselves out to be. This way they get to see a lot of people in one night and make it easy to meet people well worth spending time with.

On a personal note:
You’re strategic and savvy in everything you do; its time to apply the same wisdom to the most important search of your life. Allow yourself to keep attending events and finding the love of your life in a strictly confidential and focused manner – eliminating the pain points involved with random, un-vetted, and disastrous blind dating.

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